Under the direct supervision of the Communication Specialist, the Creative Communications Lead will serve as the custodian of the Pakistan Polio Eradication Initiative’s (PEI) visual identity, providing strategic and creative leadership across national and provincial communication initiatives.

The incumbent will develop, maintain and evolve a coherent, recognizable and impactful visual identity across campaigns, communication products, events, digital platforms and public information materials, ensuring design continuity, consistency and quality across campaign cycles and geographic areas, while enabling appropriate adaptation to provincial, cultural and audience contexts.

Key Responsibilities

Within limits of delegated authority, the incumbent will be responsible for the following duties:

1. Creative Strategy and Project Management

Creative Communications Strategy: Support the development and implementation of the PEI’s creative communications strategy, translating communication priorities into impactful visual concepts and approaches across platforms and audiences.
Creative Project Management: Lead the creative process from concept development to final execution, managing timelines, creative inputs, revisions, approvals and coordination with internal teams, provincial teams, vendors and creative partners to ensure timely and high-quality delivery.
Creative Direction: Provide creative direction across campaigns and communication initiatives, ensuring that concepts, messaging and visual execution are aligned with PEI’s strategic communication objectives and visual identity.

2. Campaign Design and Development

Campaign Design and Development: Lead and support the development of innovative creative concepts for nationwide polio campaigns, considering provincial contexts, audience needs and national priorities. Ensure creative continuity and visual recognition across campaign cycles.
Visual and IEC Materials: Design and develop posters, banners, standees, publications, social media assets, videos and other multimedia products, ensuring alignment with PEI’s visual identity and creative standards.
Public Information Products: Develop creative public information products and conceptualize campaigns in collaboration with communication and social media teams, incorporating audience insights, local knowledge and relevant imagery.
Campaign Continuity and Learning: Maintain consistency across campaign cycles and contribute to assessing creative effectiveness, audience engagement and campaign recall, applying lessons learned to strengthen subsequent campaigns.
Provincial Support: Provide creative guidance to provincial teams on campaign branding and localization, ensuring consistency of the PEI visual identity across provincial activities.

3. Production and Quality Assurance

Design, Printing and Distribution: Oversee the design, printing and distribution of campaign materials at national and provincial levels. Coordinate with vendors and printing agencies to ensure quality, timely delivery and compliance with approved visual standards.
Quality Assurance: Review creative materials developed by vendors, partners and provincial teams to ensure consistency, accuracy and adherence to PEI visual standards.

4. Event Management

Strategic Event Planning and Management: Lead the creative planning, coordination and execution of major PEI events and activations, particularly national and provincial polio campaign inauguration ceremonies, World Polio Day and other high-profile programme events, in coordination with relevant government counterparts, partners and provincial offices.
Event Branding and Creative Execution: Develop event concepts, themes, visual identities and branding plans, ensuring consistent application of the PEI visual identity across venues, stage backdrops, signage, installations, exhibition spaces, multimedia displays and other event collateral.
End-to-End Event Coordination: Coordinate event requirements from conceptualization to on-ground execution, including creative briefs, production timelines, vendor management, venue branding, technical and logistical coordination, installation, quality assurance and timely delivery.

5. Multimedia Content

Photography and Videography: Capture high-quality photographs and videos of campaigns and events, as required, and provide field-based support to document key activities and human-interest stories. Maintain an organized central repository of multimedia and creative assets for future campaigns and communication needs.

Required Qualification

Bachelor’s degree in Graphic Design, Visual Communication, Communications, Fine Arts, Multimedia Design or a related field. A Master’s degree will be an advantage.

Required Experience

At least 7 years of progressively responsible experience in graphic design, visual communication, creative direction, campaign development or a related field.
Demonstrated experience in developing and managing brand/visual identity systems across multiple teams, locations and communication channels.
Strong portfolio demonstrating expertise in campaign conceptualization, visual storytelling, branding, digital and print design, multimedia and creative direction.
Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator and InDesign; knowledge of video editing/motion graphics tools is an advantage.
Strong understanding of visual identity, typography, colour theory, layout, accessibility and design systems.
Experience working with multiple stakeholders, creative agencies, vendors and geographically dispersed teams.
Strong project management, coordination and quality assurance skills.
Ability to work under tight deadlines.

Location

Islamabad, Pakistan